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UNIMAC Graphics' seminars are designed to expand your knowledge
of various aspects of the print production process. The seminars are
held at our Carlstadt Headquarters and are complementary. They
begin at 12:00 p.m. with a complimentary lunch and run approximately
2 to 2.5 hours. All attendees receive support material and a free gift
for their participation.
If you or a colleague are interested in registering for any upcoming seminars please contact your Account Representative. If you
do not have one, please email Al Starzyk, VP Sales at astarzyk@unimacgraphics.com.
• Take Control of Your Color
• Understanding Paper Characteristics
• Optimizing Your Mailing Dollars
• Binding and Finishing Techniques
• PDF Files, Acrobat 5.0 and Proper File Creation
• Digital Proofing / The Future Is Here
• How to Read A Press Sheet / Pursuit of Quality
• Variable Printing / Digital Printing
• Direct Mail Essentials
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Take Control of Your Color
Topics discussed are:
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Proper image resolution
• Collecting a job for output
• Collection software
• Printing from Quark Xpress
• How to create PDF files for printing
• Tips for preparing jobs with spot colors
• Creating illustrations with transparencies
• Creating, trapping and saving DCS 2.0 files
• Communicating color with your proofing devise
• Understanding the Mac OSX Operating System
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Understanding Paper Characteristics
A look at papermaking, ink on paper and color theory (RGB & CMYK). You will learn various paper characteristics such as opacity, brightness, whiteness and how ink laydown varies on coated versus uncoated paper. You will also receive a valuable reference book covering stock surfaces and coatings with shingled reference pages showing a number of images and solids on various stocks for comparison.
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Optimizing Your Mailing Dollars
Learn “everything you wanted to know about mailing but were afraid to ask” such as mail categories (letter, postcard, 1st class, standard, etc.) what is machinable vs. non-machinable, cleaning your database / list hygiene. Learn about postage (standard up to 3.3 oz., first class, weights vs. counts) and common problems to avoid regarding wafer seals and barcode failure.
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Binding and Finishing Techniques
Understanding various folding combinations and their related production issues. Discuss and view examples of new foils, films and coatings that can change or enhance the character of a piece, and learn new ways to use diecutting, embossing and stamping. See some sophisticated techniques for P.O.P. displays and packaging.
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PDF Files, Acrobat 5.0 and Proper File Creation
A conclusive overview of the foolproof creation of PDF files. Problems relative to Acrobat 5.0 will be discussed as well as solutions and workarounds. This seminar will show how Acrobat can be used as a Preflighting Tool. Distiller settings will be discussed as well as additional plugins that can make your life easier. Proper preparation of your files will have a direct effect on how you will create files in the future and will help to save you a considerable amount of time, aggravation and money.
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Digital Proofing / The Future Is Here
This seminar will cover the different types of digital proofing methods available and their advantages versus traditional film generated proofs. Kodak DCP 9300, Digital Dylux, Colorspan, Xerox X2 and Creo Spectrum Proofers will be examined. You will gain an understanding of the proofing materials used, proofing processes, resolution as well as screening techniques.
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How to Read A Press Sheet / Pursuit of Quality
This seminar will cover how to clearly communicate your desires to your printer and provide you with an understanding of what to look for on a press sheet. You will receive a valuable handbook with tips on step by step approval as well as images demonstrating how a slight color move can have enormous impact.
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Variable Printing / Digital Printing
Matching the marketing application to the right digital press is vitally important and will affect the cost, quality and deliverability of your product.
• Learn the different digital press technologies. HP3050, I-Gen 3, Digimasters, Docutech, etc.
• Learn what printed products are best suited for each press, i.e. enrollment kits, direct mail, brochures, etc.
• Discuss types of digital print applications and cost benefits
Print on Demand, pre-printed shells and imprinting, Variable
Data Printing.
• What is involved in creating and producing Variable Data
Printing – file preparation, software, and data preparation.
• Web-to Print applications – What is the opportunity and impact
for you?
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Direct Mail Essentials
This seminar includes advice for the creative community on designing impactful direct mail and details all of the direct mail considerations including format, paper selection, personalization and postal regulations. It also provides ideas for increasing response rates, including offers. The workshop includes the new Direct Mail Booklet containing in-depth copy, forms, concepts and work sheets as well as superb visual illustrations and photographs. A novice to intermediate workshop created for anyone involved with direct mail.
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